Electric Toothbrush Industry Sees Dual Momentum in Technological Innovation and Market Expansion

In the first half of 2025, the global oral care market continues to heat up, with the electric toothbrush segment showing particularly impressive performance. According to the latest market research, the global electric toothbrush market is expected to exceed USD 8.5 billion by the end of 2025, maintaining an annual growth rate of over 9%. Continuous technological advancement, rising consumer awareness, and diversified distribution channels are the three key factors driving this growth.

*Technological Innovation Leads to Market Upgrades
With the advancement of artificial intelligence and sensor technologies, electric toothbrushes have evolved beyond basic vibration cleaning into smart care tools integrating features like intelligent sensing, app connectivity, and pressure monitoring. Many brands have launched smart electric toothbrushes that support personalized brushing modes and habit tracking, which are especially popular among younger consumers.

*Sustainability Drives Eco-Friendly Product Development
Environmental consciousness has become a major consideration for global consumers. In response, more brands are adopting recyclable materials for toothbrush handles, offering replaceable brush heads, and reducing plastic use in packaging. Some manufacturers have also introduced new electric toothbrushes with wireless charging bases or solar-powered features, promoting sustainability in everyday oral care.

*Asian Manufacturers Strengthen Global Influence
Countries like China and South Korea are gaining prominence in electric toothbrush production thanks to strong technological capabilities and manufacturing efficiency. In Shenzhen, China, many OEM/ODM factories with independent R&D capabilities are collaborating deeply with Western brands, offering end-to-end solutions from mold design and PCB development to customized aesthetics. Asia’s responsive supply chain and cost advantage are becoming central to the next wave of industry competition.

*Cross-Border E-commerce and Global Branding Become Growth Drivers
Cross-border sales of electric toothbrushes have surged in recent years. Online platforms like Amazon and AliExpress are seeing increased demand in this category. Chinese domestic brands, through improved packaging and product certifications (such as CE, FDA, and ROHS), are rapidly expanding into Europe, Southeast Asia, and the Middle East. With the development of overseas warehouses and local after-sales services, these brands are transitioning from price-driven to quality-driven strategies in global markets.

Looking ahead, as consumers continue to demand higher-quality oral care products and new technologies and materials are widely adopted, the electric toothbrush industry is entering a crucial phase of transformation and upgrading. Differentiated branding, technological barriers, and user experience will be the keys to long-term success.